"Dis Jus Sux"
The Dis Jus Sux brand was born vacationing the beaches of Costa Rica, but the idea has been alive much longer. The beautiful phrase was brought to life by a dear friend who knows how to slow down, appreciate the good and encourage others to do the same. It’s often used on the beach in Costa Rica, driving the pontoon, or anytime there’s a Hamm’s in hand. It never fails to get a good laugh because let’s be honest, none of that really “Sux.” Without Mike, a sunny day would just be “great,” which doesn’t quite have the same ring to it.
Our mission is to be a reminder of good fortune and good times by spreading the mindset of “Dis Jus Sux.” Even if a day “Sucks” instead of “Sux,” we hope the 9 letter reminder can move you into an extraordinary moment. Every day might not be a tropical vacation, but great things are happening all around you. If together we can remind one other person during a day to smile, laugh, or see the light at the end of the tunnel – mission accomplished. We thank you kindly for doing your part to make the world a place that “Sux” a little more.